The holiday season, and especially Christmas, is approaching, and the eternal question arises in the minds of your communication team: what are we going to give our clients? Something practical? Or maybe high-tech, a luxury gift, or an experience... Indeed, Christmas is the perfect time to thank your clients for their loyalty and to send them corporate gifts. However, this tradition worries those tasked with finding new ideas each year.
A business gift sent at Christmas is not just a promotional item; it’s a real communication tool to increase brand awareness, loyalty, and affection for your brand. It should leave a lasting impression on your client and bring them joy. The main challenge is to stand out and remain original while staying true to your company’s image. Here are some unique corporate gift ideas that fit various budgets for the Christmas season.
The choice of the item you give should represent the image you want to convey. Therefore, it’s crucial to define your target audience, objectives, quantity, and allocated budget for your corporate Christmas gifts in advance. It’s worth noting that over 60% of companies give year-end gifts to foster loyalty and friendship. Marking an important occasion can also be a good reason. Ultimately, the main goal is to strengthen relationships with your clients.
You should also consider your clients’ profiles. Do you have VIP clients who would appreciate high-end items different from the standard gifts given to others? Additionally, think about what would genuinely please your clients. Indeed, understanding your typical client profile can guide your choices.
The main purchasing criteria are, therefore:
This is the concept of the startup "Cuvée Privée": "Adopt vines from an exceptional winemaker and receive your own private wine label." It’s a new way to enjoy wine—more human, friendly, and sustainable.
You can offer your top clients vines from one of the startup's partner estates. They will then receive a welcome package containing bottles from their vines and their adoption certificate. Throughout the year, the winemaker will send them updates on their vineyard. Your client will even be invited to visit in person to see their vines and meet the winemaker. At the end of the year, they’ll receive their own private vintage, personalized with their name.
These are highly popular at Christmas and always find a place in your clients’ lives. Bluetooth speakers, smartwatches, virtual reality headsets, wireless earbuds, headphones, or fitness trackers... There are plenty of options available, fitting all budgets.
In winter, we all want to stay cozy by the fireplace or near a radiator, enjoying a nice cup of tea, hot chocolate, or coffee. So why not offer a cozy gift to help your clients enjoy their winter evenings more comfortably? It’s a delight for everyone, whether they’re particularly sensitive to the cold or not.
A smart notebook that lets you easily digitize your notes, providing a classic pen-and-paper experience while staying relevant in the digital era. It’s a practical, high-tech, and environmentally-friendly gift.
It’s simple. You write with your pen on the pages of your Core, scan and organize your notes using the free Rocketbook app, then erase with water and a cloth, and start over indefinitely.
Slimmer than its competitors, it will charm your clients and find a place in their briefcase for all their business trips.
No batteries, no power cord; it operates using the energy of everyday electronic devices.
It’s the perfect companion for focused work sessions and is quite stylish, too! Ideal for working, video calls, reading reports, or relaxing with a book. The cherry on top? It was designed by French designer Eric Berthes.
If your company is located in an area rich in local products or craftsmanship, showcase this heritage with your year-end gift. It could be a gourmet basket, relaxation products, decorations, or artisanal items. This not only demonstrates your commitment and local impact but also introduces your clients to your region's specialties.
🎁 Internal Gift Idea: Reimbursement of Christmas Groceries
This was an idea from a Dutch business owner as a year-end gift for his employees. Why not offer the same to your VIP clients?
With inflation, this is a year-end gift that would be warmly received. We were just talking about utility as a selection criterion—what could be more useful? To set this up, you could:
There are plenty of corporate gift ideas to offer your clients for Christmas. Don’t wait too long—December is just around the corner! 🙂