Centralizing event creation processes on an all-in-one platform has revolutionized how we organize events. The technical challenges related to this centralization are numerous and essential to understand in order to optimize our event logistics. Time savings, brand image, global team collaboration, process standardization, and compliance with laws and regulations... In this article, we’ll explore how centralization can be a valuable asset for your company through a few examples.
By centralizing all the company’s events on an all-in-one event platform, you gain numerous advantages. This approach allows you to train teams on a common tool that facilitates communication and collaboration, using the same approach and methodology. Task management and decision-making are shared, especially since information and resources are centralized. This promotes seamless collaboration while limiting oversights and errors related to scattered information, poorly assigned tasks, or decisions based on outdated information.
Reporting is more accurate, allowing you to collect and aggregate more data. For example, it includes data entered by participants on forms, their attendance on-site or online, sessions they attended, communication campaigns they received, and even the channel through which they registered!
EMS platforms, such as Eventdrive, offer full management of your corporate events. Tasks, budgets, roles, permissions, and decision-making are managed centrally, simplifying all logistical aspects so you can focus more on creating value. Moreover, event organization can be done by team or entity, no matter where your collaborators are located. Working together efficiently and productively has never been easier!
By using an all-in-one event platform, you ensure your brand image is maintained and that there’s consistency in the presentation of your events. By centralizing all your event sites, they can be designed according to your brand guidelines (typography, colors, logos, etc.). The visuals used will be stored in the same place, avoiding issues with file dispersal across different tools or systems. Thus, all communication elements, created using templates specific to your company, will have the same quality—from the "Save the Date" email to the post-event survey.
Additionally, design settings can be uniformly applied to all event sites, avoiding errors or inconsistencies due to different configurations. This way, you maintain impeccable visual consistency and add a touch of professionalism to your events.
Centralizing your event tasks in an EMS like Eventdrive will allow you to provide a consistent experience for participants from start to finish. You no longer need to use multiple tools such as a survey tool for registrations, a CMS for creating your website, an emailing platform to communicate with participants, or an external software to generate badges. All these tasks can be created and automated directly on Eventdrive.
With the platform:
By centralizing all these features on an all-in-one platform, you reinforce your professional image while offering a seamless experience for participants.
Did you know that by centralizing all the necessary features on a single platform, you can achieve significant savings?
By connecting to your CRM or marketing platform, the data provided by participants during registration or at the event is synchronized.
This makes the event an asset for enriching and updating contact data (prospects, clients, partners…). Check-in data can also be synchronized.
These details are automatically made available to the marketing and sales teams.
For event managers, event performance and strategy evolution can rely on consolidated, actionable data from one or more events. It’s also a way to take it a step further: a macro-level analysis by connecting the platform with a data visualization or business intelligence tool (via an API).
Centralizing events on an all-in-one platform provides a robust response to the security requirements of companies/groups. By consolidating all event-related data and sensitive information within a single platform, companies adopt a rigorous security standard to protect data and comply with the requirements of the Chief Information Security Officer (CISO) - security by design.
Event Management Platforms Offer:
This secure offering has adapted to the challenges of the event industry. For example, Eventdrive provides security features specifically designed to protect sensitive data. We are committed to complying with GDPR regulations, and sensitive data is automatically deleted within 24 hours after the event ends.
As you can see, by consolidating all the necessary features within a single tool, you benefit from simplified and consistent management of your events, allowing you to save time, resources, and optimize your costs.
Moreover, this facilitates the collection and analysis of information, thereby improving your understanding of your target audience and the effectiveness of your marketing strategies. Centralizing event data also ensures the security of sensitive information and compliance with data protection regulations.
By choosing an all-in-one platform like Eventdrive, you can organize your events efficiently, professionally, and securely.