Your product launch Invites: Our Advice

After months of hard work, you’re finally ready to unveil your new product or service. To mark the occasion, you’ve planned a launch event with your top clients. Your worst nightmare? An empty venue. The solution? A stellar invitation email! In this article, discover the importance of a well-thought-out and successful product launch.

Communicate Your Product Launch to the Right Audience

First, focus on how you’ll promote your brand’s image. To do this, it’s essential that your product highlights and enhances your brand. If it doesn’t, you’ll need a clever communication strategy to showcase your product’s added value.

As a marketer, there’s no room for error. A poorly executed announcement could result in lackluster sales, making all that development work futile. Even big brands make mistakes! Take Google, for example. In 2012, the Google Glass launch was a colossal flop due to poor communication. The product was marketed to a general audience rather than targeting specific segments. However, in 2017, the Glass made a successful comeback with a targeted, business-focused communication strategy.

Foster Virality Around Your Product Launch

Virality is often confused with buzz, but they’re quite different. Buzz typically involves high financial investments, while virality can be achieved with more modest means.

To create and sustain virality for your product launch, follow these three key principles:

1. Utility: Highlight the usefulness of your product or service. Show its real added value to encourage customers to share the news.
2. Positivity: Make positivity the core of your communication. Emphasize the positive aspects of your product to create a viral impact.
3. Emotions: Your communication should evoke strong emotions—joy, anger, fear, or surprise. Emotional content resonates with audiences and drives engagement.

By applying these principles, you can effectively generate and sustain virality for your product or service.

Craft a Winning Email

Your event will involve inviting various types of guests. Tailor your email to suit them. For instance, your tone might be more informal when addressing a blogger compared to a journalist or VIP.

Start by crafting the perfect email subject line. Striking the right balance between originality and effectiveness can be tricky. If you want to learn more about creating impactful subject lines, check out our article on choosing the perfect subject line for your invitation email.

In addition, be precise in your email. No one likes to search for basic information on an invitation. Clearly state the event’s purpose, location, and time. Use personalization tags to automate and customize your content for each recipient (e.g., first name, last name, dates, times).

For more on personalization tags, click here 👇

Make sure the start and end times, dress code (if applicable), and other essential details are easy to find. For better clarity and readability, include an attractive visual that highlights key information, so recipients don’t have to waste time searching.

We also recommend creating a series of registration reminders for guests who may have missed or forgotten your initial invitation.