Project monitoring: which methods for the follow-up of your event?

Your event is finally over, but your work as an organizer doesn’t stop there. In the days following, you’ll need to build on the success (and sometimes the failures) of your event. This means conducting a project follow-up by using various methods to ensure the actions you implemented achieved their intended results. So, how can you ensure a successful event follow-up? What methods should you use to get results? Eventdrive shares its secrets for stellar post-event project follow-up.

External Follow-Up: Communicating with Your Attendees

External follow-up is essential to wrapping up your role as an event organizer. You need to take the time to reach out to your attendees or provide public feedback on the event for those who participated. There are several options for successful external project follow-up. 👉 Here are the most effective ones!

Sending a Satisfaction Survey

It might seem simple, but satisfaction surveys are the best way to get feedback from your attendees. The survey doesn’t need to be overly complex or too lengthy, as this might discourage responses.

Instead, focus on collecting the specific information you need to draw meaningful conclusions. Write clear and precise questions, targeting only the data you need. Another important tip: send the survey quickly after the event ends. It’s always better to capture reactions while they’re fresh!

Publishing a Blog Post

Blog posts are an effective way to communicate after an event. They allow you to share a summary of the best moments, along with a few anecdotes. You can also use them to highlight key stats, such as the number of attendees or fun facts.

Additionally, publishing a blog post is a great way to share photos and give an overview of the event. This lets you share the highlights with those who couldn’t attend… and inspire them to participate next time!

Sending a Thank-You Email

This is another crucial step not to be overlooked. A thank-you email is essential. It doesn’t need to be lengthy—just a few lines will suffice. It’s an opportunity to thank attendees for coming, speakers for presenting, and service providers for their contributions.

Our advice? Segment your audience and write tailored thank-you emails for each group. Personalization is key!

Like the satisfaction survey, the thank-you email should be sent in the days immediately following the event. Imagine receiving thanks three weeks after the event—awkward, right? 🙅 Be proactive and act quickly!

Internal Follow-Up: Sharing with Your Team

Internal follow-up is just as important as external follow-up, though it’s often overlooked. Whether your event was a success or a failure, it’s vital to share your feedback and impressions with your team.

For instance, sharing positive highlights can inspire your colleagues for future events, while discussing areas for improvement can help them learn from your mistakes. It’s a win-win situation. 🤝 Here are three of the most effective internal follow-up methods:

Sharing the Event Report

During your event, you’ll collect a wealth of statistics and data. Take the time to analyze these results, focusing on the numbers that matter, and prepare a summary to share with your team.

You might think sharing stats like attendance or no-show rates isn’t relevant for those who didn’t work on the project. On the contrary, this report can benefit everyone. Based on the themes, you can identify trends or set benchmarks for the next event.

Posting Feedback on an Internal Network

Many companies now use internal social networks for communication among employees. Larger companies might use platforms like LinkedIn or Facebook, while smaller ones might use Slack.

Whatever the platform, take a few minutes to provide feedback on your event. Share in your own words how it went, what the highlights were, and how any challenges were addressed. Your feedback will be valuable to the entire team.

Sharing Presentations

If you created presentations during event preparation, don’t let them go to waste! Why not make a public presentation within your company for interested colleagues? Alternatively, you could upload them to your company’s cloud storage so everyone can access them. Just be sure to remove any confidential client information beforehand.

Post-event project follow-up is critical. Whether internal or external, take the time to pause, ask the right questions about what happened, and provide constructive, relevant feedback. You can choose the follow-up method that suits you best—or combine several—but be sure to strike the right balance. Too much feedback can be overwhelming!