We keep telling you: it is essential to keep up with technological breakthroughs in the organization of your events and to be at the forefront of digital technology. Even if you are not passionate about this sector, you have the opportunity to work in an industry that adapts quite easily to change. Over the years, new products have been introduced with the arrival of digital technology.
The use of mobile applications has become more and more popular, for example, and we are seeing more and more virtual reality stands. We are pleased to announce that the latest technological upheaval is about to overwhelm your events! We are of course talking about artificial intelligence.
This term is used by all scientists, marketers and business leaders, but what is it really? And above all, to what extent will this new trend have an impact on the event? Eventdrive tells you all about artificial intelligence and its relationship to event management.
What is artificial intelligence?
Also known as AI (we like diminutives in Europe), artificial intelligence is simply the simultaneous implementation of several techniques that will allow machines to have a kind of intelligence.
Even if we heard about it only recently, AI was first mentioned in the 1950s by Alan Turing (you saw the movie Imitation Game? It’s him!). In his book “Computing Machinery and Intelligence”, he already talked about the need to give machines some form of intelligence. Why are we talking about him? Because he created a test, the Turing test, which identifies artificial intelligence. The process is simple: we confront a human blindly, first with another human, then with a machine. Both are expected to provide valid answers to the questions asked. If the subject cannot discern who is who is who, then the machine is said to be intelligent. That simple as that!
In short, if a machine is able to reason and produce responses similar to those that a human could have, then we are talking about artificial intelligence.
Artificial intelligence in event management
As you can see, AI is well developed and already surrounds us in our daily lives. But it is also disrupting the workplace. It is already possible to limit repetitive tasks with AI or improve your business model. If artificial intelligence is handled correctly, a real competitive advantage can result for a company.
A real revolution is about to happen, especially in the event industry. Besides, you may not know it, but you are probably already using one of the many applications of AI. Let’s discover an overview of the tools that use artificial intelligence in event management.
Voice recognition
Personal assistants such as Alexa from Amazon or Siri from Apple are increasingly being used. Imagine a similar use during your event! At the information point, an electronic terminal could be controlled by a machine. Your guests would then only have to ask the question they want to get a quick answer.
For example, what time does the next conference start or where is the gala room? This saves your employees valuable time and has a very positive impact on your events if the virtual assistant provides the right advice at the right time.
Facial recognition
After your melodious and sweet voice, it is your face that we analyse. Now, there is no longer even the need to take out your phone to present your ticket at the entrance, all you have to do is scan your face to get to the event venue. The advantage? No more endless queues when there is a high traffic!
The connected bracelets
Ideal for controlling access to your event, the connected bracelets are another example of the AI. The chip inserted in the bracelets can also be used to facilitate payment during the event, much like a virtual wallet. Particularly secure, the connected bracelets can also be connected to social networks! Infinite uses that allow a large amount of data analysis after the event.
Analyze the behavior of your guests
Thanks to artificial intelligence, it is now possible to study the behaviour of your guests during your event. Surveys were previously used, but their results were often biased. From now on, thanks to the installation of sensors at your event location, you will be able to know exactly where your participants are going, what conferences they have attended or with whom they have spoken.
Analyze the behavior of your guests
Thanks to artificial intelligence, it is now possible to study the behaviour of your guests during your event. Surveys were previously used, but their results were often biased. From now on, thanks to the installation of sensors at your event location, you will be able to know exactly where your participants are going, what conferences they have attended or with whom they have spoken.
The Chatbots
Are you about to organize a large-scale event and you don’t have time to answer the many questions of your participants? Chatbots, automated communication systems, are made for that! As true allies of your marketing strategy, they make it possible to provide quick and personalized answers (as far as reasonable) to your participants. The bonus? They are available 7 days a week, 24 hours a day and require only a small budget to set them up.
What to expect in the future?
At the current rate of technological progress, the event industry is likely to be completely disrupted in the coming years. It is easy to imagine that the hosting of events will soon be provided by humanoid robots, created to imitate our work. Will a robot ever be able to organize an event from A to Z? Fortunately, science is not there yet, but let’s stay awake. 😉
Designed to be a real help, artificial intelligence is revolutionizing our consumption habits and events are no exception. Already, many companies have specialized in providing AI-related services for event professionals. This includes automated concierge solutions. The technological tool that is artificial intelligence can still give you the impression of being in a science fiction movie and yet, you will have to get used to it, because this is only the beginning!
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