Corporate online events have never been more popular. Why's that? Quite simply, because it has become an excellent way to communicate. In the all-digital era, technological developments have increased. After the sharing of information by email, chat, social networks, it is now the on-demand version that takes over.
One would think that with the growing democratization of virtual events, participation rates have exploded. Indeed, virtual events allow you to reach a larger target, but this does not change anything to the overloaded schedules that your co-workers can have these days.
Event recordings allow participants who were unable to attend the online event to view it after the live broadcast. But is it as simple as it sounds? And more importantly, why is it something that shouldn't be ignored?
Eventdrive tells you its secrets about a trendy new feature, which is set to last!
How does recording an even work?
You have understood it, a recording allows you to review an event after it has been broadcasted live at a virtual, hybrid or in-person event.
At Eventdrive, the recording feature in your virtual event space is very easy to use. Before your event goes live, the speaker or moderator simple has to click a button to start recording the session. As soon as the event is over, the recording is available in the back office of your EMS.
All you have to do is to send out an email to share the on-demand version with your participants. You can also upload it to your website or on your YouTube channel, if you are active on social media and if the information shared during your event is not confidential of course.
Why are on-demand events so important?
Today, it almost seems unthinkable to organize a virtual or hybrid event without thinking about recording it to share after your live event. Why? Because there are mulitple advantages to on-demand events.
On-deman events can reach a wider audience
Recording your event and alowing it to be accessed on-demand allows you to extend your event on a larger scale.
Of course, it allows you to share your event with people who could not attend, either because they were on the other side of the world, didn't have access to internet at the time of the event, or simply because they were not available on your event date.
These people can now consult the on-demand version of your event as soon as it is available. Because you chose to record your event, there is no risk that guests who were unable to travel or to attend the live version miss out on important information!
In addition, your event can also be viewed by those who have attended your event. For example, thanks to your on-demand event, they can go back and watch key moments they may have had trouble understanding or perhaps complete their notes. Think about those days at university where you'd use a tape recorder in the event you missed fine details.
If you have a large event to organize with multiple sessions taking place at the same time, the on-demand version allows your attendees to see the session they missed. Unfortunately, it's not yet possible to clone yourself (believe me, I've tried), so on-demand events are a life saver.
On-demand events strenghten your brand image
Sharing your event recording quickly is great. But adding a personal touch to it before it's published is even better!
You can choose to publish the raw unedited version of your event, which is the most common use case as it's often perfect as is. However, some event managers like to take their event recordings and add a touch of branding.
For example, you can add your logo as a watermark. Some like to add a nice corporate introduction like the opening credits of a hollywood film and finish it off with a branded outro. And don't forget the jingle! Others simply love to add transitions. Either option is a way to add a touch of brand. Never underestimate the power of marketing.
If your recording is long enough and can be easily cut into sections, adding chapters dedicated to a specific topic could increase your participation rate. Some people may not want to watch the entire event and might be interested in a particular part. By adding chapters, users will be able to easily spot the parts they are interested in.
You can also add subtitles to maximize the reach of your replay to an international or hearing-impaired audience! Some also watch videos in the office with no sound so subtitles help.
Event recordings can be used in corporate communications
Perhaps you immediately thought about recording your event so that scenes could be reused in your future communication campaigns. Of course you would, because sharing your on-demand event with participants is one thing, but repurposing the content in other corporate communication campaigns is clever.
What if your communications team shared your event in your company newsletter? Those who were unaware of your event or simply didn't register for whatever reason are now about to live your event exprience.
You could also use your event recording as a teaser for its next edition or your next events in general. We all know that video is the preferred content type and has the best conversion rates. You can use highlights of your previous event to convince guests to register to it's new edition.
Recording your event and sharing it after the live stream may now seem like an obvious solution for event organizers. Even if the concept has been widely used by the major TV networks for years, the idea is not as well known in the event industry. Perhaps because, until now, there has never been a tool as easy to use as Eventdrive.
What are you waiting for? Start recording your online and hybrid events today to share with the world. It'll have a huge impact on your event return on investment for sure!
